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It is the process of improving the visibility of a website in the organic results of the different search engines.
The most important reason why Search Engine Optimization is necessary is because it makes your website more useful for both users and search engines, although the latter are becoming more sophisticated every day, they still can not see a web page as a web page does, human.
SEO is necessary to help search engines understand what your website is about.
SEO is the best way for potential buyers to find you through searches in which your website is relevant, if these users search what you offer them will be better positioned in the search engines.
Mostly is because it does not have SEO done. The searches made by search engines are done through “keywords” that these recognize, along with many other “additives” to be located by browsers.
No. Many factors come into consideration for a page to be on the first page of Google. If it is guaranteed that it will be close. If major investments are made with Google AdWords, the first page could be guaranteed.
Google AdWords is equal to pay per click (PPC). Google AdWords are ads with keywords “keywords”, which make it appear first on the Google search pages. Of course, it has a cost.
You can, but it will not be located through the search engines easily.